Campaign:
Calgary Liquor Store Launch
Project Type:
Experiential Marketing, Launch, Stunt
Activation:
Wine & Beyond need to create awareness, build buzz and drive traffic to the new store launch in Sage Hill, Calgary.
Location:
Calgary
Experience:
JLM created an oversized, 8-foot tall corkscrew that was moved around the city in high traffic outdoor spaces pop-up style to the surprise and delight of local residents.
Results:
2-weeks infield
25,000 impressions
Creative Agency:
Top Drawer
