Shake Spray Go – Unilever: Dove, Dove Men+Care, Degree
Project Type:
Experiential Marketing, Sampling
Activation:
Product Demonstration
Location:
Boots & Hearts Music Festival, Oro-Medonte, Ontario
Experience:
Educate and demonstrate to consumers that Unilever dry sprays, Dove, Dove Men+Care, Degree, go on instantly dry and keep them dry. Our brand ambassadors had fun spraying consumers during the music festival over 4 days. Participants also had the chance to do a 360 video with their friends that can be shared on social media.
Results:
Festival attendees loved that we were there so much, they often visited us each day with their arms up, ready for the demo! The Shake Spray Go activation yielded impressive results, with more than 5,000 sprays and hundreds of 360 videos. This not only showcased the interactive nature of the activation but also amplified the festival’s reach as attendees shared their unique experiences on social media.
Creative Agency:
LPi Group
