Campaign:
Tourism Covid Recovery Videos
Project Type:
Video Productions
Location:
Deployed online and in social media
Experience:
JLM developed the creative concept, wrote the script, shot and edited 2 videos for in English and French (90 sec, 30 sec and 15 sec versions of each). The video message is designed to inspire Ontarians to travel and support local tourism in their home province.
Results:
Videos are scheduled to begin playing spring of 2022 as the province begins to open up again to tourism. The goal is to inspire local residents to welcome tourists back to their destination and for tourists to feel safe and welcome to travel again.
