Campaign:
ITW Trade Show Chicago
Project Type:
Experiential Marketing
Activation:
TessPay, a start-up financial technology company, wanted to introduce the brand to the wholesale telecom industry at the most important global event of the year, International Telecoms Week (ITW).
Location:
Chicago, Illinois
Experience:
TessPay sponsored the event and hosted a tradeshow booth and a private meeting suite for VIP customer meetings. Sponsorship activation included feature coffee station, show signage and branded premiums.
Results:
The TessPay branded launch was a huge success. The executive team engages with senior leadership and generated significant new business leads. TessPay continues to participate in this event annually, including 2020 and 2021 virtually.
