Campaign:
Subway Star Wars Sponsorship Activation
Project Type:
Experiential Marketing, Promotion
Activation:
In 2015, Star Wars came back on the movie scene with another trilogy installation of their franchise. The much-anticipated 1st of the series movie release was sponsored by Subway Restaurants. Their campaign included a dynamic interactive experience with consumers using Subway food ingredients.
Location:
Eaton Centre – Toronto & Montreal
Experience:
Three very talented young Canadian artists to select a character from the movie and recreate them using real Subway food ingredients, the results were amazing!
- Fans were invited into our pop-up gallery in both the Toronto and Montreal Eaton Centres to view the food artwork and vote for their favourite character.
- Consumers loved the experiences and were excited to vote!
Creative Agency:
Simon Pure
![](https://jlmstrategicmarketing.com/wp-content/uploads/2022/03/SubSW.jpg)
![SubwaySW3 SubwaySW3](https://jlmstrategicmarketing.com/wp-content/uploads/elementor/thumbs/SubwaySW3-plwt10wf1iuwdv03xr5jh47sa1zfinereyoqss5w1c.jpg)
![SubwaySW2 SubwaySW2](https://jlmstrategicmarketing.com/wp-content/uploads/elementor/thumbs/SubwaySW2-plwt1gvo9pgrv8cwcg275i6mdlso5i6755rzyhi73k.jpg)
![SubwaySW1 SubwaySW1](https://jlmstrategicmarketing.com/wp-content/uploads/elementor/thumbs/SubwaySW1-plwt1zog2e6ibfllao6qjdfu9b80fg8tvqtpk0qbn4.jpg)