Campaign:
Subway Star Wars Sponsorship Activation
Project Type:
Experiential Marketing, Promotion
Activation:
In 2015, Star Wars came back on the movie scene with another trilogy installation of their franchise. The much-anticipated 1st of the series movie release was sponsored by Subway Restaurants. Their campaign included a dynamic interactive experience with consumers using Subway food ingredients.
Location:
Eaton Centre – Toronto & Montreal
Experience:
Three very talented young Canadian artists to select a character from the movie and recreate them using real Subway food ingredients, the results were amazing!
- Fans were invited into our pop-up gallery in both the Toronto and Montreal Eaton Centres to view the food artwork and vote for their favourite character.
- Consumers loved the experiences and were excited to vote!
Creative Agency:
Simon Pure
