Campaign:
Sovereign Insurance Gender Equality Week
Project Type:
Experiential Marketing
Activation
Educational Workshop & Networking Reception
Location:
Montreal, QuebecÂ
Experience:
This bilingual event’s primary objective was to dismantle the obstacles that hinder individuals from realizing their aspirations due to gender-related factors. Following the workshop, participants enjoyed a networking reception featuring delicious cuisine, offering them the opportunity to connect and engage in discussions about the knowledge they had acquired.
Results:
The attendees showed strong engagement with the workshop content and almost all attended stayed to enjoy the reception.
Creative Agency:
collective.iq
