Campaign:
Store Launch & Press Conference
Project Type:
Experiential Marketing
Activation:
Sessions Cannabis is a retail chain that has 40 stores in the Ontario market. During their second year in business, JLM worked with Sessions on strategic planning, developing their brand, creating marketing materials and helping them with store launches and more.
Location:
Cambridge & Hamilton, ON
Experience:
In the summer of 2020, during the Covid Pandemic, Sessions Cannabis launched two new stores in Hamilton and Cambridge. The launch events included: press conference, social media influencer event, ribbon cutting ceremony, SMS Contest, brand ambassadors, video truck, and helicopter pulling a banner.
Results
Both store launches were a huge success driving significant traffic on opening weekend and establishing them within the neighborhood. Today the Sessions brand has over 40 stores open in Ontario.
