Campaign:
Celebrate Canada’s 150th
Project Type:
Experiential Marketing
Activation:
In the summer of 2017 Ontario Tourism showcased the province to domestic and international visitors at Inspiration Village in Ottawa in celebration of Canada’s 150th. JLM brought their award-winning “Where AM I?” campaign to life with surprise and delight discovery. Through interactive activities, consumers were able to engage with the brand to discover new and exciting places to visit and experiences in Ontario.
Location:
Ottawa, ON – Inspiration Village/Byward Market
Experience:
- Self-guided tour of booth
- Interactive touch screen games
- Sweepstakes Contest
- Travel Counselor consultations
- Trivia Game
Results:
The Ontario Tourism activation was a big success and was visited by thousands of people during the summer months.
- 110 consecutive days of activation
- 350,000 Impressions
- 35,000 Visitors
Creative Agency:
FCB Canada
