Campaign:
Visa Cash Back Credit Card Launch
Project Type:
Experiential Marketing, Launch
Activation:
RBC hired JLM to run a street team of 20 brand ambassadors for 3 weeks to support the launch of their new Visa Cash Back Credit Card.
Location:
Toronto
Experience:
The team engaged with consumers as they entered an RBC branch, delivering key brand messages, handing out branded merchandise and collateral.
Results:
- 3-weeks infield
- 10,000 engagements
- 50,000 impressions
Creative Agency:
BBDO/Proximity
