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Ontario Yours to Discover & Destination Ontario


Ontario Tourism Roadshow

Project Type:

Experiential Marketing


Ontario Tourism wanted to engage directly with their target at 4 festivals in 4 cities during the summer and fall. The goal was to inspire people and let them know about new Ontario travel and tourism experiences.


4-City Tour: Niagara Falls, Toronto, Sudbury & TTTT


  • Interactive ‘video tree’ responsive to consumer engagement.
  • We produced 4 videos of unique experiences in the province and displayed the content in a dynamic way on multiple screens.
  • The activation included an MC who engaged with the audience. Guests were invited to share their stories with the audience in a live interview format.


The Ontario Tourism activation was a big success and visited by thousands of people during the summer and fall months.

  • 150,000 Impressions
  • 15,000 Visitors