Campaign:
Ontario Tourism Roadshow
Project Type:
Experiential Marketing
Activation:
Ontario Tourism wanted to engage directly with their target at 4 festivals in 4 cities during the summer and fall. The goal was to inspire people and let them know about new Ontario travel and tourism experiences.
Location:
4-City Tour: Niagara Falls, Toronto, Sudbury & TTTT
Experience:
- Interactive ‘video tree’ responsive to consumer engagement.
- We produced 4 videos of unique experiences in the province and displayed the content in a dynamic way on multiple screens.
- The activation included an MC who engaged with the audience. Guests were invited to share their stories with the audience in a live interview format.
Results:
The Ontario Tourism activation was a big success and visited by thousands of people during the summer and fall months.
- 150,000 Impressions
- 15,000 Visitors
