New Heights Cannabis Marketing Summit

Campaign:

Project Type:

Experiential Marketing, Event, Brand Marketing

Activation:

In January 2019, 90 days after legalization JLM host the first Canadian Cannabis Marketing Summit at the highest building in Canada – the CN Tower. The Summit was a 1-day event featuring cannabis brands, expert speakers and marketing professionals from agencies, media companies and businesses entering the cannabis space.

Location:

CN Tower, Toronto

Experience:

JLM designed the New Heights brand, managed the event Summit, sourced all speakers, sponsors and produced all event materials. The day was filled with inspirational panels, research studies and interactive events including a party at the top of the tower to end the day.

Results:

The event was a huge success and has led to four additional New Heights Summits in 2019 – 2021.