Campaign:
Mix, Blend & Enjoy – Summer Cocktail
Project Type:
Experiential Marketing, Sampling
Activation:
The LCBO wanted to promote summer backyard entertaining with a line-up of refreshing summer cocktails. Our team of mixolgists toured the the province to engage consumers and share new cocktail recipes that are easy to make and enjoy!
Location:
Ontario
Results:
Team visited 12 stores across the province of Ontario in a 3-week tour.
- 3,000 cocktails sampled
- 20,000 impressions
