Campaign:
Hot Wheels – DriveFest
Project Type:
Brand Marketing
Activation
Showcasing the iconic collection of Hot Wheels toys and their life-size Garage of Legends at DriveFest Car Show in Bowmanville ON
Location:
Canadian Tire Motorsport Track, Bowmanville ON
Experience:
Families were welcomed into the activation space where they could interact with Hot Wheels toy sets, the Hot Wheels unleashed video game on XBOX, and the classic Hot Wheels Boneshaker completely made from MegaBlox. We also had the original Sweet Sixteen collection of Hot Wheels cars, and the Garage of Legends showcased in display cases.
Results:
Over 3500 people visited the Hot Wheels booth at DriveFest. This was another successful activation for Hot Wheels to showcase the brand and its nostalgia to people of all ages. Between the toy sets, the iconic MegaBlox Boneshaker built entirely out of Mega Blox and the Hot Wheels Unleashed game. It was a busy weekend with families coming into the booth to play games, take photos and reminisce about the impact of the Hot Wheels Brand.
Creative Agency:
Spider Marketing Solutions
