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Canopy Growth

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Campaign:

Virtual Event

Project Type:

Experiential Marketing

Activation:

In partnership with TIAO, Canopy Growth was looking to garner support with the tourism industry for the service of Cannabis-Infused Food & Beverages in bars, restaurants, café, lounges and event venues. The goal is to change the law to allow the service of packaged cannabis products to be served to customers the same way they do alcohol.

Location:

Zoom Meet

Experience:

This event offered an amazing line-up of keynote speakers as well as 2 industry panels. The event was an engaging discuss of the regulatory framework and how this change in law can help small to medium businesses recover from the pandemic.

  • 190 attendees, 315 registrations 
  • High engagement during the event with many attendees asking questions and responding to opinion polls