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Bayer Ice Cream Truck


Cream of the Crop

Project Type:

Experiential Marketing


Ice Cream Giveaway


Saskatoon, SK, Montreal, PQ & Woodstock, ON


Visitors to the Dekalb installation at three outdoor farm shows were invited to enjoy a free ice cream treat with custom toppings. Participants were also able to enter a contest to win a Yeti cooler.  


The Cream of the Crop ice cream truck was a big success! Visitors loved the custom ice cream treat on a hot day. It was also a great way to entertain children while their parents engaged with the Bayer team.

  • 3 Farm Show Activations
  • 20,000 Impressions
  • 5,000 Ice Cream Giveaways

Creative Agency:

McCann Worldwide