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Bayer Fungicides for the Win


Fungicides for the Win

Project Type:



Saskatoon SK, Lethbridge AB, Brandon MB, London ON


Bayer Fungicide hosted an online contest to engage farmers with the goals of introducing them to their new products while generating buzz and excitement around the opportunity to win 1 of 2 Gator Side-by-Side vehicles valued at $22,000! The contest was promoted online, in social media and at farm trade shows in multiple markets across the country. The contest website provided multiple entry opportunities by sharing a post, watching videos, or completing a survey. 


The Fungicides for the Win contest was a huge success, with over 1,700 farmers entering the contest. The Gator prizes were a big draw and the trade show booth was an amazing opportunity for Bayer representatives to engage with their target market.

Creative Agency:

McCann Agency