JLM knows how to identify a star Brand Ambassador to generate success and improve the overall customer experience for your brand. Here are some key qualities JLM looks for when hiring an exceptional BA:

1. Optimism and Stress Resistance   

An optimistic BA is key when it comes to interacting with consumers, working effectively with a team, and dealing with crisis management. Having the ability to manage negative emotions and stress will allow you and/or your client to feel confident about our choice of BA’s.

2. Responsible and reliable
We get an idea of the BA’s reliability right at the beginning of the hiring process. A star BA responds to phone calls and emails in a timely manner is always on time and provides all the requested information first time around. Attention to details also helps us identify a reliable character during our first steps of the hiring process.

3. Flexible and adaptable

When it comes to activations there are a variety of things that can affect our success; being familiar with the various markets and understanding their differences, our target audience, product knowledge and benefits, weather conditions, and the individual personalities of the team members. We encourage our BA’s to “think on their feet” as often things come up on a shift that could potentially affect our activation. We listen to our BA’s, empower our BA’s and adapt if necessary.

4. Passionate About The Brand

A star BA thinks of the Brand as their own and has a good understanding of the Brand and the objectives of the activation. They set these goals as their own personal target. A great BA cares about the team results and the success of the Brands activation.

5. Fast Learner
This is an essential quality we look for when we hire a BA. JLM Strategic Marketing is always ready to coach and train BA’s to help set them up for success. A star BA is willing to take direction, learn and process new information and develop skills quickly. A great BA will never make the same mistake twice.

Each activation is unique and therefore may require specific skills (social media, biking, cooking, photography, etc.).  Whatever it is; it is not always the level of experience that is the key attribute of a successful BA but rather their level of commitment, being solution oriented and their positive attitude and personality.

JLM Strategic Marketing can help you recruit talented BAs to ensure the success of your activation whether it be large or small. We look forward to hearing from you and having the opportunity to help you with your staffing needs.