Campaign:
Nestlé Sparkling Water Sampling
Project Type:
Experiential Marketing
Activation:
National Sampling Tour
Location:
Vancouver, BC, Toronto, ON, Montreal, PQ
Experience:
During the summer at festivals, events and other high-traffic areas, consumers were intercepted and offered a free can of ice cold Nestle Sparkling Water, their choice from 3 new flavour options.
Results:
The response was incredibly positive; consumers loved the surprise and delight as well as the new flavours of Nestle Sparkling Water.
- 3 Cities
- 60,000 Cold Sample
- 600,000 Impressions
Creative Agency:
Traffik Agency
