Campaign:
Cream of the Crop
Project Type:
Experiential Marketing
Activation:
Ice Cream Giveaway
Location:
Saskatoon, SK, Montreal, PQ & Woodstock, ON
Experience:
Visitors to the Dekalb installation at three outdoor farm shows were invited to enjoy a free ice cream treat with custom toppings. Participants were also able to enter a contest to win a Yeti cooler.
Results:
The Cream of the Crop ice cream truck was a big success! Visitors loved the custom ice cream treat on a hot day. It was also a great way to entertain children while their parents engaged with the Bayer team.
- 3 Farm Show Activations
- 20,000 Impressions
- 5,000 Ice Cream Giveaways
Creative Agency:
McCann Worldwide
