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The JLM team celebrated Canada’s 150th birthday with a big bang! There was no better place to be on July 1st than in Ottawa – Canada’s capital city to celebrate this monumental birthday. The biggest and best party was in Inspiration Village located in Ottawa’s Byward Market. The village was filled with engaging activities and great performances. JLM was brought on to bring the “Where AM I?” campaign to life via an experiential marketing display. The Ontario Tourism exhibit leveraged interactive touch screens throughout the experience with magnificent gallery walls showcasing mysterious and intriguing images of Ontario. The interactive screens prompted visitors to guess where in Ontario the images were located. It’s safe to say that this exhibit left us feeling very proud of our province and the diversity of what it has to offer.
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We also asked visitors about their favorite places to explore in Ontario. Responses included the Bruce Trail, Temagami, Rideau Canal, and the Sandbanks Provincial Park to name a few. And topping the list of favourite activities in Ontario; camping, green spaces, the water, nature, exploring many different cities, food, festivals, coming together as one, hiking, swimming, and fishing. We highly recommend a visit to Ottawa this summer in this historic 150th year and if you do, ensure Inspiration Village is on your to do list. It is open daily from noon – 8pm until September 4th.
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Some of the JLM team celebrated Canada’s 150th in Toronto – Ontario’s capital city. There were many exciting and entertaining events going on throughout the city, one highlight was the giant rubber duck which drew large crowds to Toronto’s Redpath Waterfront Festival and brought many smiles and people together. In fact, the festival broke its three-day attendance record! Others spent their Canada Day sailing in the harbor, dining on the water and enjoying the spectacular Toronto skyline.
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When the sun went down, everyone in both cities enjoyed beautiful red and white fireworks that could be seen in Ottawa on Parliament Hill and in Toronto on the CN Tower.
Canada’s 150th birthday was truly a Canada Day like no other. Tell us about your experience – how did you celebrate Canada Day?
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