JLM Strategic Marketing | Cannabis Marketing Summit

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Find out everything you need to know about Canada’s emerging cannabis industry – 90 days into legalization.

Network with peers in the tourism, CPG, alcohol, entertainment, lifestyle, and marketing industries.

Hear from industry insiders about activating cannabis brands, experiential marketing, compliance, tourism and more…

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A marketing leadership summit highlighting trailblazing brands in the cannabis space.

A highly interactive and inspirational day.

Engaging conversations with powerhouse leaders.

Experiential activations with brands.

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Marketing leaders in any industry connected or adjacent to cannabis.

Brands that want to play in the cannabis space or who are impacted by the industry.

Anyone interested in what has happened in the last 90 days and what the future looks like.

Attendees Industries include: Consumer Packaged Goods, beverage, beverage alcohol, restaurants, attractions, entertainment, music, retailers, festivals & events.

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Network with industry leaders, and participate in the conversation that is shaping this new industry.

Be at the forefront of new developments, hear about consumer trends, and get insight into the latest rules in the evolving retail landscape.

Learn from cutting-edge brand leaders about how to play in the space, and capitalize on recreational legalization.

Gain insight into compliance, risk management, consumer trends, and be inspired by world-class examples of cannabis marketing.

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img_size=”800×200″ alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”http://thegrowthop.com”][/vc_column_inner][vc_column_inner width=”1/3″][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1544028563011{background-color: #e2e2e2 !important;}”][vc_column_inner][vc_separator color=”white”][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1544031713899{padding-right: 10px !important;padding-left: 10px !important;background-color: #e2e2e2 !important;}”][vc_column_inner][vc_custom_heading text=”Bronze Partners” font_container=”tag:h2|font_size:26|text_align:center|color:%23274e13″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1544046559449{padding-right: 10px !important;padding-left: 10px !important;background-color: #e2e2e2 !important;}”][vc_column_inner width=”1/2″][vc_single_image image=”3700″ img_size=”300×150″ alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”http://barefootbrainstorming.com”][/vc_column_inner][vc_column_inner width=”1/2″][vc_single_image image=”3701″ img_size=”300×150″ alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”http://getrealbranding.com”][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1544046559449{padding-right: 10px !important;padding-left: 10px !important;background-color: #e2e2e2 !important;}”][vc_column_inner width=”1/2″][vc_single_image image=”3840″ img_size=”240×120″ alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https://www.tph.ca”][/vc_column_inner][vc_column_inner width=”1/2″][vc_single_image image=”3855″ img_size=”240×120″ alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”http://www.bosspro.com”][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1544046559449{padding-right: 10px !important;padding-left: 10px !important;background-color: #e2e2e2 !important;}”][vc_column_inner width=”1/2″][vc_single_image image=”3815″ img_size=”240×120″ alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https://www.hexocorp.com”][/vc_column_inner][vc_column_inner width=”1/2″][vc_single_image image=”3850″ img_size=”220×110″ alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https://lift.co”][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1544046559449{padding-right: 10px !important;padding-left: 10px !important;background-color: #e2e2e2 !important;}”][vc_column_inner width=”1/2″][vc_single_image image=”3886″ img_size=”240×120″ alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https://ethicalimage.com”][/vc_column_inner][vc_column_inner width=”1/2″][vc_single_image image=”3857″ img_size=”240×120″ alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https://crowdlinker.com”][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1544028563011{background-color: #e2e2e2 !important;}”][vc_column_inner][vc_separator color=”white”][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1544028821283{background-color: #e2e2e2 !important;}”][vc_column_inner][vc_custom_heading text=”Supporting Partners” font_container=”tag:h2|font_size:26|text_align:center|color:%23274e13″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1544031727373{padding-right: 10px !important;padding-left: 10px !important;background-color: #e2e2e2 !important;}”][vc_column_inner width=”1/4″][vc_single_image image=”3702″ img_size=”100×100″ alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”http://cntower.ca”][/vc_column_inner][vc_column_inner width=”1/4″][vc_single_image image=”3707″ img_size=”100×100″ alignment=”center” onclick=”custom_link” img_link_target=”_blank” 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Event Type: 1-Day Cannabis Marketing Summit

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Date: Thursday, January 17th 2019

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Venue: CN Tower – Maple Leaf Cinema & The Look Out Deck

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Time: Conference 9:30am – 5:30pm & Cocktails 5:30pm – 7:30pm

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Number of Attendees: 140

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Industries Participating: Tourism, CPG, Beverage, Beverage

Alcohol, Entertainment, Music, Lifestyle Brands, Agencies

[/vc_column_text][vc_separator color=”white”][vc_empty_space height=”20″][/vc_column_inner][/vc_row_inner][/vc_tab][vc_tab title=”Agenda” tab_id=”1541689232-3-77″][vc_row_inner css=”.vc_custom_1544028563011{background-color: #e2e2e2 !important;}”][vc_column_inner width=”1/4″][vc_custom_heading text=”8:30 – 9:30″ font_container=”tag:h2|font_size:16|text_align:center” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][/vc_column_inner][vc_column_inner width=”3/4″][vc_custom_heading text=”Doors, Registration and Exhibitor Spaces Open” font_container=”tag:h2|font_size:16|text_align:left” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1544028563011{background-color: #e2e2e2 !important;}”][vc_column_inner][vc_separator color=”white”][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1544028563011{background-color: #e2e2e2 !important;}”][vc_column_inner width=”1/4″][vc_custom_heading text=”9:30 – 9:40″ font_container=”tag:h2|font_size:16|text_align:center” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][/vc_column_inner][vc_column_inner width=”3/4″][vc_custom_heading text=”Welcome Remarks” font_container=”tag:h2|font_size:16|text_align:left” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_column_text css=”.vc_custom_1543766890550{border-left-width: 30px !important;padding-right: 30px !important;}”]

MC: Jennifer Mason, President, JLM Strategic Marketing

Speaker: Adam Coates, Vice President of Sales and Marketing, Westleaf Inc.

Speaker: Jennifer T. Lee, National Cannabis Leader Retail and Customer Analytics, Deloitte LLP

Speaker: Adam Miron, Co-founder and Chief Brand Officer, HEXO Corp.

Speaker: Don Mayo, Managing Partner, IMI International

Speaker: Nick Pateras, Vice President of Strategy, Lift & Co

Moderator: Samantha Slattery, Account Executive, Hub Insurance

Panelist: Richard Anderson, Executive Director, Smart Serve

Panelist: Megan Henderson, Executive Producer, The GrowthOp

Panelist: Matt Maurer, Vice Chair, Cannabis Law Group, Torkin Manes LLP

Hosted By: Marilyn Barefoot of Barefoot Brainstorming

Moderator: Jacquie Court, Digital Content Producer/Partner, Once Upon a Brand

Panelist: Jessica Moran, Director of Marketing & Communications, Strainprint Technologies Ltd.

Panelist: Terry Donnelly, Chairman and CEO, Hill Street Beverage Company

Panelist: Melani Chong, Cosmetic Chemist, Chair to Canadian Cosmetic Cluster, Asia & Europe Trade Ambassador

Speaker: Thomas Dyck, CEO mīhī Cannabis

Moderator: Rachel Colic, President and Chief Strategist, YCREATIVE

Panelist: Josh Lyon, VP Marketing and Partnerships, Hiku

Panelist: Jo Vos, Managing Director, Leafly

Panelist: Peter Neal, Co-Founder Neal Brothers Foods, Neal Brother & Up Cannabis Edibles

MC: Jennifer Mason, President, JLM Strategic Marketing

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Your host for the day, Jennifer will be introducing all the session topics, introducing the speakers and sharing insights throughout the day based on the speaker content. Jennifer is great at keeping the energy up in the room to keep everyone inspired and focused all day long.

[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_single_image image=”3668″ img_size=”300×150″][vc_custom_heading text=”Jennifer Mason, President” font_container=”tag:h2|font_size:20|text_align:left|line_height:1″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_custom_heading text=”JLM Strategic Marketing” font_container=”tag:h2|font_size:20|text_align:left|line_height:1″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_column_text css=”.vc_custom_1541706829820{border-left-width: 30px !important;padding-right: 30px !important;}”]

A dynamic and charismatic leader, Jennifer inspires teams to drive transformational business results. She’s a passionate integrated marketer that has executed hundreds of large and small high profile campaigns for major consumer brands attended and viewed by millions of people.

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1544030097514{background-color: #e2e2e2 !important;}”][vc_column_inner][vc_separator color=”custom” accent_color=”#ffffff”][/vc_column_inner][/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”middle” css=”.vc_custom_1544052960243{padding-right: 25px !important;padding-left: 25px !important;background-color: #e2e2e2 !important;}”][vc_column_inner width=”1/2″][vc_custom_heading text=”Fireside Chat” font_container=”tag:h2|font_size:32|text_align:left|color:%23274e13|line_height:0″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_custom_heading text=”9:40 – 10:00″ font_container=”tag:h2|font_size:16|text_align:left” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_column_text css=”.vc_custom_1545969930143{border-left-width: 30px !important;padding-right: 30px !important;}”]

Join Adam Coates and Jennifer Mason for a discussion on Westleaf and its retail banner Prairie Records, a recreational cannabis store that celebrates the instinctual tie between cannabis and music. The retail concept is a reinvention of the cannabis purchasing experience as it allows consumers to purchase products in an elevated and immersive environment that replicates a modern record shop. Westleaf has plans to open stores in high impact locations in Alberta, British Columbia, Saskatchewan and Ontario in 2019.

[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_single_image image=”3881″ img_size=”300×150″][vc_custom_heading text=”Adam Coates, Vice President of Sales and Marketing” font_container=”tag:h2|font_size:20|text_align:left|line_height:1″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_custom_heading text=”Westleaf Inc.” font_container=”tag:h2|font_size:20|text_align:left|line_height:1″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_column_text css=”.vc_custom_1546652610139{border-left-width: 30px !important;padding-right: 30px !important;}”]

With nearly a decade of business, marketing, operations and sales experience, Adam Coates possesses strong business acumen, paired with an intrinsic ability to produce robust brand and marketing strategies. With an intuitive business perspective and ability to offer strategic direction, Adam cultivates strong teams while delivering productive business solutions that effectively drive sales and heighten consumer experiences.
As the Vice President of Sales and Marketing for Westleaf Inc. and its retail division, Adam has played a pivotal role in defining the company’s value proposition and brand identity, while developing Westleaf’s retail brand Prairie Records and the in-store experience. His past experience working in a highly regulated industry allows for him to provide meaningful insights on key trends and consumer behavior.

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1544030097514{background-color: #e2e2e2 !important;}”][vc_column_inner][vc_separator color=”custom” accent_color=”#ffffff”][/vc_column_inner][/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”middle” css=”.vc_custom_1544052641318{padding-right: 25px !important;padding-left: 25px !important;background-color: #e2e2e2 !important;}”][vc_column_inner width=”1/2″][vc_empty_space][vc_custom_heading text=”State of a LEGAL nation” font_container=”tag:h2|font_size:32|text_align:left|color:%23274e13|line_height:0″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_custom_heading text=”10:00 – 10:30″ font_container=”tag:h2|font_size:16|text_align:left” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_column_text css=”.vc_custom_1541706876776{border-left-width: 30px !important;padding-right: 30px !important;}”]

Look at what’s happened in the first 90 days since legalization. The good, the bad, the inspirational. What else needs to be done from a branding perspective? How do we prepare for retail in April, and then edibles in October 2019?

[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_single_image image=”3644″ img_size=”300×150″][vc_custom_heading text=”Jennifer T. Lee, National Cannabis Leader Retail and Customer Analytics” font_container=”tag:h2|font_size:20|text_align:left|line_height:1″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_custom_heading text=”Deloitte LLP” font_container=”tag:h2|font_size:20|text_align:left|line_height:1″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_column_text css=”.vc_custom_1543769798128{border-left-width: 30px !important;padding-right: 30px !important;}”]

Jennifer is Retail & Consumer Analytics Practice Leader. She is the lead partner managing the Cannabis sector for Deloitte. She advises global and Canadian retail clients and focuses on assisting senior executives in developing insight-driven strategies to deal with an increasingly connected consumer and complex business issues embedding Advanced Analytics into her clients’ business to deliver a one- brand experience.

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1544030097514{background-color: #e2e2e2 !important;}”][vc_column_inner][vc_separator color=”custom” accent_color=”#ffffff”][/vc_column_inner][/vc_row_inner][vc_row_inner content_placement=”middle” css=”.vc_custom_1544157031000{padding-right: 25px !important;padding-left: 25px !important;background-color: #e2e2e2 !important;}”][vc_column_inner width=”1/2″][vc_empty_space][vc_custom_heading text=”Intersection Between Cannabis and Everything” font_container=”tag:h2|font_size:32|text_align:left|color:%23274e13|line_height:1.5″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_custom_heading text=”10:30 – 11:15″ font_container=”tag:h2|font_size:16|text_align:left” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_column_text css=”.vc_custom_1545403733642{border-left-width: 30px !important;padding-right: 30px !important;}”]

With the legalization now a reality and innovation within the industry continuing at warp speed, new areas of opportunity are opening up for different industries, creating exciting new market segments virtually overnight. But tread lightly – from finding the right partner, scaling production and solving distribution, to navigating regulations and building your brand – the hurdles to making it work in a completely new industry are not for the faint of heart.
Join Adam Miron, Co-founder & Chief Brand Officer as he outlines the exciting new innovations HEXO Corp. is planning and shares best practices for companies looking to get involved in the Cannabis space, including what HEXO Corp. looks for in a partner. Adam will also share his thoughts on the opportunities and challenges at the wider intersection of Cannabis and adjacent industries, and what he’s learned from their recent joint venture with Molson Coors.

[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_single_image image=”3801″ img_size=”300×150″][vc_custom_heading text=”Adam Miron, Co-founder and Chief Brand Officer” font_container=”tag:h2|font_size:20|text_align:left|line_height:1″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_custom_heading text=”HEXO Corp.” font_container=”tag:h2|font_size:20|text_align:left|line_height:1″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_column_text css=”.vc_custom_1544157010898{border-left-width: 30px !important;padding-right: 30px !important;}”]

Adam Miron is an entrepreneur who has launched several successful businesses at the intersection of media, brand development, and public engagement. Adam’s past ventures include iPolitics, Canada’s premier online political news site which was then sold to the Toronto Star.
Adam has been dedicated to public service throughout his adult life and has contributed to political campaigns at all levels of government. Among notable roles, he is a past National Director for Federal Commissions of the Liberal Party of Canada.
Adam turned his entrepreneurial talents to the medical cannabis industry and co-founded HEXO Corp. in 2013. Under his leadership as Chief Brand Officer, HEXO Corp. has emerged as one of Canada’s most innovative medical cannabis producers. Adam’s creativity continues to guide the development of the company’s industry-leading product line, including its award winning Decarb edible cannabis powder and Elixir sublingual peppermint oil cannabis spray, which won first and third place respectively in the Best New Cannabis Product category at the 2017 Canadian Cannabis Awards.

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1544030097514{background-color: #e2e2e2 !important;}”][vc_column_inner][vc_separator color=”custom” accent_color=”#ffffff”][/vc_column_inner][/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”middle” css=”.vc_custom_1544052675516{padding-right: 25px !important;padding-left: 25px !important;background-color: #e2e2e2 !important;}”][vc_column_inner width=”2/3″][vc_empty_space][vc_custom_heading text=”A Day In The Life of Cannabis” font_container=”tag:h2|font_size:32|text_align:left|color:%23274e13|line_height:1.5″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_custom_heading text=”11:15 – 12:00″ font_container=”tag:h2|font_size:16|text_align:left” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_column_text css=”.vc_custom_1542142163193{border-left-width: 30px !important;padding-right: 30px !important;}”]

The session will review the just completed 2019 consumer insight work completed across Canada By IMI International.

Canada 2019 – IMI’s study will provide input from over 8,000 Canadians detailing the attitudes, emotions and behaviour surrounding Cannabis and other associated activities and interrelationship with the use of coffee, caffeine, beer, wine, liquor, energy drinks, gaming, gambling and smoking – to name a few.
USA 2019 – This study also includes 2019 attitudes and perceptions from Americans in the USA Rec and Medical Marijuana states
Medical Uses – In addition, IMI will share trended information dating back to 2016 on Canadians thoughts and perceptions of Medical uses vs. Opioids and other prescribed medications.

[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][vc_single_image image=”3671″ img_size=”300×150″][vc_custom_heading text=”Don Mayo, Managing Partner” font_container=”tag:h2|font_size:20|text_align:left|line_height:1″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_custom_heading text=”Global IMI International” font_container=”tag:h2|font_size:20|text_align:left|line_height:1″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_column_text css=”.vc_custom_1543770964694{border-left-width: 30px !important;padding-right: 30px !important;}”]

Don Mayo is a Managing Partner – Global, at IMI International. IMI International operates 7 offices across Europe, Asia, Australia and North America. With its head office in Canada, IMI currently works in over 45 countries across 100+ categories helping clients, retailers and agencies achieve their objectives.

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1544030097514{background-color: #e2e2e2 !important;}”][vc_column_inner][vc_separator color=”custom” accent_color=”#ffffff”][/vc_column_inner][/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”top” css=”.vc_custom_1545374062502{padding-right: 25px !important;padding-left: 25px !important;background-color: #e2e2e2 !important;}”][vc_column_inner width=”1/4″][vc_single_image image=”3807″ img_size=”medium”][/vc_column_inner][vc_column_inner width=”3/4″][vc_custom_heading text=”Best of Cannabis Marketing” font_container=”tag:h2|font_size:32|text_align:left|color:%23274e13|line_height:0″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_custom_heading text=”12:30 – 1:00″ font_container=”tag:h2|font_size:16|text_align:left” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_column_text css=”.vc_custom_1546652904907{border-left-width: 30px !important;padding-right: 30px !important;}”]

Outstanding marketing and branding are among the key drivers building successful cannabis businesses today. Presented by Lift & Co. and led by VP of Strategy Nick Pateras, this session takes an in-depth look at industry-leading marketing and what it takes to win a Canadian Cannabis Award. Learn why these award-winning brands are examples of trailblazing marketing in action, and how they are raising the bar for the industry.

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1544052724924{padding-right: 25px !important;padding-left: 25px !important;background-color: #e2e2e2 !important;}”][vc_column_inner][vc_single_image image=”3804″ img_size=”300×150″][vc_custom_heading text=”Nick Pateras, Vice President of Strategy” font_container=”tag:h2|font_size:20|text_align:left|line_height:1″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_custom_heading text=”Lift & Co.” font_container=”tag:h2|font_size:20|text_align:left|line_height:1″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_column_text css=”.vc_custom_1546652938535{border-left-width: 30px !important;padding-right: 30px !important;}”]

Nick Pateras is Vice President of Strategy at Lift & Co., a cannabis data and media company. Before he joined Lift & Co., Nick spent several years in the pharmaceutical sector with Johnson & Johnson Inc. His background in health care led him to make the professional move into cannabis in early 2017, having long advocated for the recognition of its many medical applications. Nick is a regular speaker at cannabis conferences across Canada, the United States and Europe, typically on the topics of marketing, branding and global industry trends.

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1544030097514{background-color: #e2e2e2 !important;}”][vc_column_inner][vc_separator color=”custom” accent_color=”#ffffff”][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1544052708490{padding-right: 25px !important;padding-left: 25px !important;background-color: #e2e2e2 !important;}”][vc_column_inner][vc_empty_space][vc_custom_heading text=”Knowledge is Power – Managing Risk” font_container=”tag:h2|font_size:32|text_align:left|color:%23274e13|line_height:1.5″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_custom_heading text=”1:00 – 1:45″ font_container=”tag:h2|font_size:16|text_align:left” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_column_text css=”.vc_custom_1542156244412{border-left-width: 30px !important;padding-right: 30px !important;}”]

The rules are unclear and changing, fast. As an industry and marketers within it, we all need to be in the know and keep up with the evolving landscape. Learn about the current regulations on advertising, festivals, events, cannabis server rules and more. Plan your marketing campaign, event, festival, consumer experience, etc. to get the most out of recreational legalization without putting your company, brand, guests, or employees at risk.

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1544052724924{padding-right: 25px !important;padding-left: 25px !important;background-color: #e2e2e2 !important;}”][vc_column_inner width=”1/2″][vc_single_image image=”3670″ img_size=”300×150″][vc_custom_heading text=”Moderator – Samantha Slattery, Account Executive” font_container=”tag:h2|font_size:20|text_align:left|line_height:1″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_custom_heading text=”HUB International” font_container=”tag:h2|font_size:20|text_align:left|line_height:1″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_column_text css=”.vc_custom_1543776571877{border-left-width: 30px !important;padding-right: 30px !important;}”]

Samantha has been working in the music industry throughout North America and the UK for almost two decades. She recently joined industry leader HUB International’s Toronto-based entertainment team as an Account Executive.
During her years of working with top promoters and festivals (Coachella Music Festival, Virgin Music Festival, and Reading/Leeds Festivals, to name a few) Sam acquired unique and wide ranging concert production experience, most notably, knowledge of legal, insurance and risk management.
Featured in Forbes magazine, and a regular speaker at industry events including SXSW and CMW, Sam also established Women in Music Canada and Canadian Event Safety, where she helped develop industry resources and best practices

[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_single_image image=”3669″ img_size=”300×150″][vc_custom_heading text=”Panelist – Richard Anderson, Executive Director” font_container=”tag:h2|font_size:20|text_align:left|line_height:1″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_custom_heading text=”Smart Serve Ontario” font_container=”tag:h2|font_size:20|text_align:left|line_height:1″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_column_text css=”.vc_custom_1543776579131{border-left-width: 30px !important;padding-right: 30px !important;}”]

Richard Anderson has been in the nonprofit realm for most of his career. Having 25 years of experience at Sheridan College and Mohawk College he managed Student Associations with large budgets and staff. He was the licensee for the campus pubs and oversaw the bar and restaurant operations as well as board governance. He started with Smart Serve Ontario in July of 2017 as the Executive Director, and has since spent time learning the industry and raising the profile in Ontario. During the last year he has been active in researching cannabis and its role in the Smart Serve program. Richard also sits on the boards of Arrive Alive/Drive Sober and Burlington’s Sound of Music Festival.

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1544052741464{padding-right: 25px !important;padding-left: 25px !important;background-color: #e2e2e2 !important;}”][vc_column_inner width=”1/2″][vc_single_image image=”3661″ img_size=”300 x150″][vc_custom_heading text=”Panelist – Megan Henderson, Executive Producer” font_container=”tag:h2|font_size:20|text_align:left|line_height:1″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_custom_heading text=”The GrowthOp” font_container=”tag:h2|font_size:20|text_align:left|line_height:1″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_column_text css=”.vc_custom_1543776586566{border-left-width: 30px !important;padding-right: 30px !important;}”]

Megan Henderson is the Executive Producer for TheGrowthOp.com, an exciting new Postmedia editorial brand. The site is focused on delivering the latest information about cannabis to a wide-ranging audience interested in the business, news, health and culture of cannabis. Megan is leading TheGrowthOp’s editorial strategy as well as contributing content. With over a decade of experience in marketing, advertising and custom content, Megan brings experience and a passion for the potential of cannabis to her role.

[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_single_image image=”3649″ img_size=”300×150″][vc_custom_heading text=”Panelist – Matt Maurer, Partner, Vice Chair” font_container=”tag:h2|font_size:20|text_align:left|line_height:1″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_custom_heading text=”Cannabis Law Group, Torkin Manes LLP” font_container=”tag:h2|font_size:20|text_align:left|line_height:1″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_column_text css=”.vc_custom_1543811428070{border-left-width: 30px !important;padding-right: 30px !important;}”]

Matt Maurer is a partner at Torkin Manes and Vice Chair of the firm’s Cannabis Law Group. He is an accomplished trial and appellate lawyer in our Litigation Group with over a decade of experience. Matt provides regulatory advice to a wide range of cannabis industry stakeholders, including licensed producers, producer applicants, owners of businesses that provide ancillary services to the cannabis industry, entrepreneurs, and foreign businesses who are looking to enter the Canadian market or partner with established Canadian cannabis businesses. Matt has developed considerable knowledge and expertise under the Access to Cannabis for Medical Purposes Regulations as well as the proposed Cannabis Act. Matt prides himself on staying abreast of developing cannabis related legislation at the provincial and municipal levels across the entire country which allows him to service clients throughout Canada and internationally.

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1544030097514{background-color: #e2e2e2 !important;}”][vc_column_inner][vc_separator color=”custom” accent_color=”#ffffff”][/vc_column_inner][/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”middle” css=”.vc_custom_1544052799357{padding-right: 25px !important;padding-left: 25px !important;background-color: #e2e2e2 !important;}”][vc_column_inner width=”1/3″][vc_empty_space][vc_custom_heading text=”Cannabis Game Show” font_container=”tag:h2|font_size:32|text_align:left|color:%23274e13|line_height:1.5″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_custom_heading text=”1:45 – 2:15″ font_container=”tag:h2|font_size:16|text_align:left” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_column_text css=”.vc_custom_1541707236859{border-left-width: 30px !important;padding-right: 30px !important;}”]

Do consumers know what, and how to buy? Ten attendees will be invited to participate in an interactive game to test their knowledge of cannabis strains and brands.

[/vc_column_text][/vc_column_inner][vc_column_inner width=”2/3″][vc_single_image image=”3662″ img_size=”300×150″][vc_custom_heading text=”Marilyn Barefoot, Founder” font_container=”tag:h2|font_size:20|text_align:left|line_height:1″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_custom_heading text=”Barefoot Brainstorming” font_container=”tag:h2|font_size:20|text_align:left|line_height:1″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_column_text]

Marilyn Barefoot is classically trained in tier one companies like Coca- Cola, McDonald’s, General Mills, Nike and Microsoft. Marilyn combines a wickedly smart and analytical brain with a creative spirit that knows no bounds. A summa cum laude graduate from major advertising agencies like Vickers & Benson, Bozell Palmer Bonner, Cossette Communications and BBDO, Marilyn is obsessive about originality. As a three-time nominee for the Rotman Canadian Woman Entrepreneur of the Year, she’s business savvy too. A hands- on leader, Marilyn’s high-energy brainstorming sessions (trademarked as BigStorming®) lead to powerful results. Marilyn is the one who inspires teams to look at every project as an opportunity to be original! Her ultimate goal is to unlock the boundless creativity that exists within all organizations and individuals.

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1544030097514{background-color: #e2e2e2 !important;}”][vc_column_inner][vc_separator color=”custom” accent_color=”#ffffff”][/vc_column_inner][/vc_row_inner][vc_row_inner content_placement=”middle” css=”.vc_custom_1544052818152{padding-right: 25px !important;padding-left: 25px !important;background-color: #e2e2e2 !important;}”][vc_column_inner][vc_empty_space][vc_custom_heading text=”Cannabis Experiences” font_container=”tag:h2|font_size:32|text_align:left|color:%23274e13|line_height:1.5″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_custom_heading text=”2:15 – 2:45″ font_container=”tag:h2|font_size:16|text_align:left” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_column_text css=”.vc_custom_1546406741233{border-left-width: 30px !important;padding-right: 30px !important;}”]

Now that cannabis is legal and thrust into the mainstream in Canada, all different types of new products and experiences will begin to emerge. Imagine going beyond the smoking to discover new and innovative experiences like infused beverages and cosmetic skin care. The retail environment is another area that will grow and evolve over the next few years. In this session we will hear from three unique voices that are driving interesting and new experiences that are aimed at delivering cannabis to consumers in ways that have yet to be discovered.

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner content_placement=”top” css=”.vc_custom_1545104767809{padding-right: 25px !important;padding-left: 25px !important;background-color: #e2e2e2 !important;}”][vc_column_inner width=”1/2″][vc_single_image image=”3651″ img_size=”300×150″][vc_custom_heading text=”Moderator: Jacquie Court, Digital Content Producer, Partner” font_container=”tag:h2|font_size:20|text_align:left|line_height:1″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_custom_heading text=”Once Upon a Brand” font_container=”tag:h2|font_size:20|text_align:left|line_height:1″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_column_text]

Jacquie is a seasoned digital content strategist, storyteller, creator and producer with over 20 years in the advertising, public relations and social media industry. She is able to combine her experience from creative, research and strategy to create content that captures attention, evokes conversation and increases share of voice.
Her writing and strategic experience includes work on brands such as Beauti-Tone, Aveeno, J&J, BMW, Crown Royal, Johnnie Walker, Smirnoff, Mattel, Scotiabank, Canadian Tourism Commission, Home Hardware and Subaru. Jacquie has worked for several advertising agencies such as john st, FCB Canada, DDB Canada, Bensimon Byrne and Cundari and has created digital and video content for Princess Margaret Hospital, Tower Solutions, Beauti-Tone/Home Hardware. Her work with agencies helps them to amplify campaign creative across multiple platforms. She has created social media copy, content, podcasts and videos for both large and small businesses.

[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_single_image image=”3895″ img_size=”300×150″][vc_custom_heading text=”Panelist: Jessica Moran, Director of Marketing & Communications” font_container=”tag:h2|font_size:20|text_align:left|line_height:1″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_custom_heading text=”Strainprint Technologies Ltd.” font_container=”tag:h2|font_size:20|text_align:left|line_height:1″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_column_text]

Jessica (Jess) is a seasoned Marketing & Communications expert with over 15 years of industry experience. Jess holds a B.A. Degree from Laurier University, in addition to a Post-Graduate Corporate Communications Diploma from Sheridan College.
Jess’ passion for Communications combined with her years of experience and work ethic make her an unstoppable force within the industry. Her forte being media relations, Jess has garnered over 880,000 media hits during Strainprint startup in just 13 months!
When not focusing on her role at Strainprint Jess touts herself as a “Domestic Engineer” and is a proud wife and Mom. In her spare time (which is rare) Jess enjoys staying active with running, biking, swimming, and traveling while listening to her epically curated playlists (her musical tastes are quite eclectic), and volunteering for special needs causes, particularly Autism. If Jess weren’t working with Strainprint she would be a professional snowboarder.

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner content_placement=”top” css=”.vc_custom_1545104767809{padding-right: 25px !important;padding-left: 25px !important;background-color: #e2e2e2 !important;}”][vc_column_inner width=”1/2″][vc_single_image image=”3802″ img_size=”300×150″][vc_custom_heading text=”Panelist: Terry Donnelly, Chairman & CEO” font_container=”tag:h2|font_size:20|text_align:left|line_height:1″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_custom_heading text=”Hill Street Beverage Company” font_container=”tag:h2|font_size:20|text_align:left|line_height:1″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_column_text]

Terry Donnelly is the Chairman and Chief Executive Officer of the Hill Street Beverage Company (TSXV: BEER), the world’s most award-winning alcohol-free beer and wine company. (Hill Street will also begin producing cannabis-infused adult beverages just as soon as the government makes it legal to sell them, likely in Fall 2019.) Terry has 30 years experience in marketing and advertising; prior to joining Hill Street, he served as Chief Marketing Officer for MDC Partners (NASDAQ: MDCA), the largest Canadian marketing services company with $1.3B in revenues and over 17,000 employees. He was the co-founder of Adcentricity, EVP, Digital at Mandrake, and a board member/investor in six private and six public corporations, including two TSX listed companies.

[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_single_image image=”3794″ img_size=”300×150″][vc_custom_heading text=”Panelist: Melani Chong, Cosmetic Chemist” font_container=”tag:h2|font_size:20|text_align:left|line_height:1″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_custom_heading text=”Chair to Canadian Cosmetic Cluster, Asia & Europe Trade Ambassador” font_container=”tag:h2|font_size:20|text_align:left|line_height:1″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_column_text]

Melani is founder of MC2 Industries & Holdings Inc. a parent company that consists of the beauty brand building company MC2 Beauty that consults and develops innovative cosmetics and the boutique firm of R&D scientists – Analog Sci, who consult and educate corporate/university level institutions and public forums on the topics of cannabis biotechnology, cultivation, and chemistry. The team at Analog Sci outlines strategies to advance industry intelligence and research. Analog Sci consists of scientists, doctors, researchers, experts in cultivation, laboratory operations, retail and regulatory with over 80 years of combined experience. Analog Sci scientists bring an abundance of experience and hands-on savoir-faire from around the globe and the team is highly proficient in technical capacities, analytical thinking, research and innovative reasoning.

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1544030097514{background-color: #e2e2e2 !important;}”][vc_column_inner][vc_separator color=”custom” accent_color=”#ffffff”][/vc_column_inner][/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”middle” css=”.vc_custom_1544052849164{padding-right: 25px !important;padding-left: 25px !important;background-color: #e2e2e2 !important;}”][vc_column_inner width=”1/2″][vc_empty_space][vc_custom_heading text=”Retail Is Coming” font_container=”tag:h2|font_size:32|text_align:left|color:%23274e13|line_height:0″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_custom_heading text=”3:00 – 3:45″ font_container=”tag:h2|font_size:16|text_align:left” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_column_text css=”.vc_custom_1542156281888{border-left-width: 30px !important;padding-right: 30px !important;}”]

In April 2019 bricks and mortar cannabis stores will be opening in Ontario. Given how poorly the Ontario Cannabis Store served customers online out of the gate, we suspect this channel will be hugely popular. Who are the brands, and what does the retail experience look like? How many stores will actually be ready to open in Ontario in April if the permit process and regulations haven’t even been confirmed by the Ontario Government yet?

[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_single_image image=”3663″ img_size=”300×150″][vc_custom_heading text=”Thomas Dyck, CEO” font_container=”tag:h2|font_size:20|text_align:left|line_height:1″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_custom_heading text=”mīhī Cannabis” font_container=”tag:h2|font_size:20|text_align:left|line_height:1″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_column_text]

hello, i’m Tom. the CEO of mīhī, a new cannabis retailer. mīhī (pronounced “mee-hee,” by the way) means “for me” in latin, because we’re making cannabis accessible for, you guessed it, you. we want to be the people you can trust to find the right stuff, the ones that help you get what you want, and figure out what you need. Our stores are a welcoming and inclusive place, where experienced staff truly listen and put you first. no pressure. no judgement. simply support and guidance when you need it, as you continue along your unique cannabis journey. No matter who you are or why you’ve come, we’re here to help.
so, what about me? mīhī is a new chapter in my career. a career of obsession, of a passionate pursuit to give my customers the best. the best products. the best services. the best experiences. because i honestly care. i have always been people first, something i brought to my 32 years at TD Bank, focused on everything from products and wealth management, to leading 25,000 retail employees offering millions of Canadians the best banking experience possible. and it’s because i’m people first that i’m here, working with a passionate team to create mīhī. cannabis is too important for too many to be stigmatized as it is. so, this chapter of my career is a mission: i want mīhī to lead the way, and make cannabis a normal and positive part of life.

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1544030097514{background-color: #e2e2e2 !important;}”][vc_column_inner][vc_separator color=”custom” accent_color=”#ffffff”][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1544052865384{padding-right: 25px !important;padding-left: 25px !important;background-color: #e2e2e2 !important;}”][vc_column_inner][vc_empty_space][vc_custom_heading text=”Cannabis Trailblazers” font_container=”tag:h2|font_size:32|text_align:left|color:%23274e13|line_height:0″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_custom_heading text=”3:45 – 4:45″ font_container=”tag:h2|font_size:16|text_align:left” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_column_text css=”.vc_custom_1542214714878{border-left-width: 30px !important;padding-right: 30px !important;}”]

Hear from the foremost companies in Canada leading the charge in building consumer brands, taking marketing risks, launching retail, and partnering with other leading brands for edibles.

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”top” css=”.vc_custom_1544052882596{padding-right: 25px !important;padding-left: 25px !important;background-color: #e2e2e2 !important;}”][vc_column_inner width=”1/2″][vc_single_image image=”3716″ img_size=”300×150″][vc_custom_heading text=”Moderator – Rachel Colic, President and Chief Strategist” font_container=”tag:h2|font_size:20|text_align:left|line_height:1″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_custom_heading text=”YCREATIVE” font_container=”tag:h2|font_size:20|text_align:left|line_height:1″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_column_text]

A brand strategist since 2004, Rachel Colic has blazed her reputation by digging deep to understand the ‘why’ that fuels consumer behaviour. Armed with meticulously researched and finely crafted insights, Rachel develops fully integrated brand experiences for customers, and exponential growth for businesses.
Rachel is a frequent writer and speaker on strategic branding, marketing to women and using cannabis as medicine. As chief strategist for YCREATIVE, a brand strategy and design agency specializing in the cannabis industry, Rachel works closely with Licensed Producers, cannabis start-ups and ancillary businesses throughout Canada and the United States.
Rachel is also the founder of Eves of Eden, a cannabis lifestyle and education brand for women in Canada; co-host of The High Friends podcast which is in its second season of sharing stories of women who unapologetically love cannabis; a mentor and advisor for Leaf Forward, Canada’s first cannabis business-accelerator program; and Producer of the newly launched cable television program Cannabis TV, on the CHCH network.

[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_single_image image=”3664″ img_size=”300×150″][vc_custom_heading text=”Panelist – Josh Lyon, VP Marketing and Partnerships” font_container=”tag:h2|font_size:20|text_align:left|line_height:1″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_custom_heading text=”Hiku” font_container=”tag:h2|font_size:20|text_align:left|line_height:1″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_column_text]

Josh Lyon is VP Marketing at Hiku, Canada’s preeminent cannabis brand-house. A storyteller by nature, Josh most recently founded and ran a company focused on health and wellness in the office place. A proven strategist, Josh led the Global Consumer Insights Division at IMI International, a marketing consulting and research firm. Here he studied consumer behaviour and worked with Fortune 100s and 500s, agencies and properties on how best to reach, engage and incent their customer base. Getting his start in marketing at DDB Canada, Josh graduated with Great Distinction from the internationally recognized Desautels Faculty of Management at McGill University.

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner equal_height=”yes” content_placement=”top” css=”.vc_custom_1544052900671{padding-right: 25px !important;padding-left: 25px !important;background-color: #e2e2e2 !important;}”][vc_column_inner width=”1/2″][vc_single_image image=”3878″ img_size=”300×150″][vc_custom_heading text=”Panelist – Jo Vos, Managing Director” font_container=”tag:h2|font_size:20|text_align:left|line_height:1″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_custom_heading text=”Leafly” font_container=”tag:h2|font_size:20|text_align:left|line_height:1″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_column_text]

Jo Vos is the Managing Diretor of Leafly, the world’s largest cannabis information resource. Vos is a start-up advisor and executive with expertise in building some of North America’s most iconic brands. Prior to launching and scaling Leafly in Canada, Jo was Director of Marketing at Konrad Group, where she helped build one of Canada’s fastest growing technology firms. During her tenure, Jo spearheaded digital transformation engagements for a wide range of clients across Retail, Insurance, Travel, Finance and Health & Beauty. She also launched and operationalized an number of Konrad Group’s internal group of companies including BrainStation, Quantum Coffee, Tech Vibes, while leading the company through various expansion phases. Jo also served on the Board of Directors of Matthew House, which provides shelter and settlement services for refugee claimants in Canada.

[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_single_image image=”3835″ img_size=”300×150″][vc_custom_heading text=”Panelist – Peter Neal, Co-Founder Neal Brothers Foods, Neal Brother & Up Cannabis Edibles” font_container=”tag:h2|font_size:20|text_align:left|line_height:1″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_custom_heading text=”Neal Brothers Foods” font_container=”tag:h2|font_size:20|text_align:left|line_height:1″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_column_text]

The successful Canadian-based Neal Brothers Food Brands and Neal Brothers Food Distribution companies are known as leaders in organic, specialty and natural food products. They are continuously challenging themselves and their partners to provide consumers with new and innovative products that will delight them. Most recently, they announced a partnership with Up Cannabis to introduce a lineup of cannabis edible food products to be ready pending Canadian federal legalization in that space. Peter oversees Neal Brothers’ Brand Development, Marketing and Sales. In his role, he leads partnerships, sales, distribution and all marketing and communications activities. Just this past summer, in celebration of their 30th anniversary, he and Chris went coast to coast delivering #30ActsofGoodness to deserving Canadians. When away from his desk, he relentlessly pursues the world looking for ‘what’s next’ in the food industry to delight Canadians. Peter is also a passionate advocate and advisor for Community Food Centers Canada (CFCC) and the co-founder of the Good Food Builders program. CFCC, an organization near and dear to the Neal Brothers family, helps food insecure Canadians through access to food, food-based education, and other community services. In addition, Peter is the co-owner of Hanna Neal Wines, a boutique importer that sells wine to the LCBO from all over the world.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_tab][vc_tab title=”Partnership Opportunities” tab_id=”1541691241947-5-10″][vc_row_inner css=”.vc_custom_1545091185291{background-color: #e2e2e2 !important;}”][vc_column_inner][vc_custom_heading text=”We would love to talk to you about the partnership opportunities we have available.” font_container=”tag:h2|font_size:32|text_align:center|color:%23274e13|line_height:1.5″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_empty_space][vc_column_text]

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Contact: Jennifer Mason

416-400-5633

[email protected]

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The Conference is hosted in the state-of-the-art Maple Leaf Cinema at the base of the CN Tower.

Network over cocktails in the newly renovated Look Out Deck
at the top of the tower.

[/vc_column_text][vc_single_image image=”3443″ img_size=”full”][vc_custom_heading text=”How To Get There:” font_container=”tag:h2|font_size:30|text_align:left” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_column_text css=”.vc_custom_1541706550288{border-left-width: 30px !important;padding-right: 30px !important;}”]

For directions and parking information, click the following link:

https://www.cntower.ca/en-ca/plan-your-visit/location/how-to-get-here.html

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Please allow extra time to make your way through Security.

[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_tab][vc_tab title=”Contact” tab_id=”1541691253796-6-7″][vc_separator color=”white”][vc_custom_heading text=”For more information as a speaker
or partnership inquiries, please contact :” font_container=”tag:h2|font_size:32|text_align:center|color:%23000000|line_height:1.5″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_custom_heading text=”Jennifer Mason” font_container=”tag:h2|font_size:32|text_align:center|color:%23274e13|line_height:1.5″ google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][vc_column_text css=”.vc_custom_1543849235624{border-left-width: 30px !important;padding-right: 30px !important;}” el_class=”text-center”]

416-400-5633

[email protected]

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